Là Berry Cakes
visual brand identity • website design & development • art direction • photography • print collateral
About the Client
A specialty boutique bakery focused on providing custom and bespoke cakes to customers, catering to celebrations/events like birthdays and anniversaries and offering a range of dietary accommodations and options.
Client Brief
Visual brand identity and website for a boutique high-end bakery. Parisian-chic typography, summery watercolors of freshly-picked berries and a cookbook-inspired look & feel, invoking a mouth-watering nostalgia for all of your favorite home-baked desserts, just the way you remember them.
Discovery / Inspiration / Key Words
patisserie • artisan • nostalgia • parisian • bespoke • berries • vogue • recipe-book • summery • fine art photography
Branding
The logo can be modified to have any variety of berry or fruit as the visual element, allowing for a flexible brand image, and the whimsical brush typeface conveys a playful, summertime cheeriness.
Art Direction & Photography
The photography and art direction for the photoshoot were done with an emphasis on natural lighting, resulting in a professional yet warm, homey aesthetic - a perfect balance of high-class quality and approachable appeal.
A variety of watercolor-styled illustrations accompany the photography to paint a vivid, mouth-watering picture of what you can expect from your order.
Website
