Balmoral Partners Market Makers
visual brand identity • web design & development • animation
About the Client
Financial service provider specializing in the web3 / digital asset / trading space, offering a suite of customizable and bespoke products and solutions to clients at the personal, small business and institutional level.
Client Brief
Visual brand identity for a specialty FinTech firm with decades of traditional financial experience, poised at the cutting-edge of financial technology. A luxurious, sleek identity that acknowledges the company’s Scottish roots, supercharged performance mentality, and a vibrant darkmode color scheme reflecting the bold new digital asset & web3 space.
Discovery / Inspiration / Key Words
digital • web3 • markets • technology • performance • powerful • experienced • professional • crypto
Branding
The Balmoral Market Makers crest combines a shield with a candlestick chart showing good order depth and short wicks - both indicators of deep liquidity and favorable market conditions.
primary logomark
secondary logomark
tertiary logomark
The digital landscape element appears frequently through the website and in other materials, incorporating the Scottish highlands into a digital format; a reflection of Balmoral's unique position in the industry as a service provider with both extensive traditional and contemporary experience.
A subtle grid overlay provides a nod to famous Scottish tartan plaid, also serving as a reminder of the pinpoint accuracy with which Balmoral provides its services.
The color palette consists of deep, rich greens and tasteful golds, both indicative of luxury, heritage, and stability.
Website
Loading animation for website, animated with Adobe After Effects and Webflow.
Custom animation of the Balmoral Market Makers crest supercharging its clients' projects.
Custom volume chart animation created to illustrate healthy market conditions with tight spreads and deep liquidity.
