Kanai Hawaii
visual brand identity • art direction • print collateral • packaging • photography
About the Client
An adventure gear / beach accessory lifestyle brand startup offering neoprene-based (wetsuit material) water-resistant bags & accessories. Focused on the outdoor enthusiast and influencer alike, providing protection for everyone's most precious gear.
Client Brief
Visual brand identity for a retro-inspired beach & adventure lifestyle brand. Taking cues from classic surf brands, Baywatch, the 80’s and reinterpreting these into a crisp and contemporary package that feels vintage, but not dated, and fits in crisply in the modern digital marketplace.
Discovery / Inspiration / Key Words
baywatch • surf brand • lifeguard • beach • lifestyle • adventure • global • summer • hawaii • fun
Branding
In this case the logo was provided for me in an almost-finished form, so I only needed to work with the client on finalizing the logo form and developing the brand identity to compliment it.
Art Direction & Photography
I was very pleased with how the promotional product photos turned out - exactly as I had envisioned in mind - emulating much of the promotional photography seen by major surf brands and beach accessory brands like Banana Boat.
