Balmoral Partners Investment Management
visual brand identity • logo • web design & development • presentation & pitch decks • corporate stationary
About the Client
Investment and wealth management firm catering to high-net-worth institutions and clients, specializing in bridging the gap between traditional finance and the new digital asset space.
Client Brief
To create a visual brand identity in keeping with sibling company Balmoral Partners Market Makers, but with an increased emphasis on appealing to corporate and high-value clientele. Refined, firm, and professional, with a visual language illustrating the company's institutional financial roots and expertise in the digital asset marketplace.
Discovery / Inspiration / Key Words
luxury • investment • wealth • technology • institution • established • experienced • professional • corporate
Branding
The Balmoral Partners Investment Management crest takes after sibling company Market Makers, using a shield containing stylized 'BP' initials to represent the company's heritage, strength, and solidity in the global financial marketplace.
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